Measurement & Privacy

This domain routes advertising clicks to the Apple App Store and Google Play, and measures which campaigns lead to app installs.

What is recorded

• The advertising campaign, ad set and ad a click came from, and the ad network's own click identifier.
• Technical request data: IP address, browser user agent, operating system version, approximate country and language.
• Whether the click led to an app install, and subsequent purchase events reported by the app's payment provider.

What is not recorded

• No device advertising identifier (IDFA/GAID) is collected or used.
• Email addresses and phone numbers, where an app supplies them, are irreversibly hashed before storage. Raw values are never stored.
• No cookies are set by this domain.

Retention

IP addresses and user agents on click records are erased after 30 days. Click records that never led to an install are deleted after 90 days.

Your rights

To request access to or deletion of data associated with you, contact the operator of the app you installed; they can identify your records and have them removed.